We all have varying opinions of the benefits, downfalls and uses for social media accounts. Things get even more complicated when these accounts merge with business. What would a vet clinic have to say on instagram, pinterest or twitter? How does it affect professionalism to have these accounts? What are the benefits?
We take these questions and our business very seriously. After doing business in Arthur for 38 years we've watched our clients and our reputation go through a couple of changes in our community. We've heard much praise and some valuable complaints, so in the last few months our clinic received an almost complete overhaul in staff and attitude.
One of these changes included increasing and updating our online profile.
We realized that we want to do business people to people. We want to get to know our clients and we want them to get to know us on a more personal level.
So we have begun developing more social media accounts where we connect with local businesses that are also taking on this new way of doing business.
Using Social Media To Spread Resources
It is less so about marketing, and more about sharing our knowledge and experience with the much wider community of the internet. We create articles and content for other vets and pet owners to use all over the world. To increase the field and the quality of life of animals we want to bring new information to the table and share it with as many as possible.
Thanks to this awesome article by Snout School we realized that Pinterest would be a good way to share these articles and infographics that we create.
Using Social Media To Create Transparency And Trust
Another amazing thing about these accounts is that they are a way for us to share pictures and stories from behind the front desk. Our Instagram account features inside looks at our facilities so that our clients know exactly what to expect when they arrive. We want you to see our office and our vets in their everyday lives so that you will know the people that you are entrusting your animals with.
Feedback and Accountability
The most useful ability of our social media accounts is to get direct feedback from our clients. Putting a business out there online can be a scary thing. We are allowing people to tag us in their personal Facebook comments and these are not always good. The online profiles make out business and our client's experience public. Each review is sticky and it stays with us as a comment or post on these accounts.
Our goal with these accounts is to establish well maintained, interesting profiles from which we spread useful information and communicate directly with our clients for continued accountability and growth.
Follow us and find out if we accomplish this!
This post was written by Sarah Nicholson, a guest blogger and virtual assistant for the clinic.